2022年07月25日最新ニュース

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ウェブマーケティング関連ニュース/記事

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1-1. Googleの脅威!? 若者はレストランを探すときに検索もマップも使わない、ビジュアルなTikTokとInstagramで見つける

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div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(–wp–preset–color–black)!important}.has-cyan-bluish-gray-color{color:var(–wp–preset–color–cyan-bluish-gray)!important}.has-white-color{color:var(–wp–preset–color–white)!important}.has-pale-pink-color{color:var(–wp–preset–color–pale-pink)!important}.has-vivid-red-color{color:var(–wp–preset–color–vivid-red)!important}.has-luminous-vivid-orange-color{color:var(–wp–preset–color–luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(–wp–preset–color–luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(–wp–preset–color–light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(–wp–preset–color–vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(–wp–preset–color–pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(–wp–preset–color–vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(–wp–preset–color–vivid-purple)!important}.has-black-background-color{background-color:var(–wp–preset–color–black)!important}.has-cyan-bluish-gray-background-color{background-color:var(–wp–preset–color–cyan-bluish-gray)!important}.has-white-background-color{background-color:var(–wp–preset–color–white)!important}.has-pale-pink-background-color{background-color:var(–wp–preset–color–pale-pink)!important}.has-vivid-red-background-color{background-color:var(–wp–preset–color–vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(–wp–preset–color–luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(–wp–preset–color–luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(–wp–preset–color–light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(–wp–preset–color–vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(–wp–preset–color–pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(–wp–preset–color–vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(–wp–preset–color–vivid-purple)!important}.has-black-border-color{border-color:var(–wp–preset–color–black)!important}.has-cyan-bluish-gray-border-color{border-color:var(–wp–preset–color–cyan-bluish-gray)!important}.has-white-border-color{border-color:var(–wp–preset–color–white)!important}.has-pale-pink-border-color{border-color:var(–wp–preset–color–pale-pink)!important}.has-vivid-red-border-color{border-color:var(–wp–preset–color–vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(–wp–preset–color–luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(–wp–preset–color–luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(–wp–preset–color–light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(–wp–preset–color–vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(–wp–preset–color–pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(–wp–preset–color–vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(–wp–preset–color–vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(–wp–preset–gradient–vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(–wp–preset–gradient–light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(–wp–preset–gradient–luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(–wp–preset–gradient–luminous-vivid-orange-to-vivid-red)!important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(–wp–preset–gradient–very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(–wp–preset–gradient–cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(–wp–preset–gradient–blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(–wp–preset–gradient–blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(–wp–preset–gradient–luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(–wp–preset–gradient–pale-ocean)!important}.has-electric-grass-gradient-background{background:var(–wp–preset–gradient–electric-grass)!important}.has-midnight-gradient-background{background:var(–wp–preset–gradient–midnight)!important}.has-small-font-size{font-size:var(–wp–preset–font-size–small)!important}.has-medium-font-size{font-size:var(–wp–preset–fo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:where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link rel='stylesheet' id='contact-form-7-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=6.1.4' media='all'/><link rel='stylesheet' id='godios-child-style-css' href='https://www.suzukikenichi.com/blog/wp-content/themes/godios-child/style.css?ver=1.0.3' media='all'/><link rel='stylesheet' id='taxopress-frontend-css-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/simple-tags/assets/frontend/css/frontend.css?ver=3.42.0' media='all'/><style type="text/css">a.st_tag,a.internal_tag,.st_tag,.internal_tag{text-decoration:underline!important}</style><style type="text/css" id="custom-background-css">body.custom-background{background-color:#fff}</style><style id="godios-custom-inline-style">@media (max-width:80em){#topbar-menu-btn{display:none}#gnav{position:absolute}.gnav{background-color:transparent;display:inline;position:static}.gnav>li{display:inline;float:left;padding-left:0;width:auto}.gnav>li>a{padding:30.5px 50px 30.5px 0}.gnav>li>.sub-menu{display:inline;opacity:0;position:absolute;transition:.5s ease;visibility:hidden}.gnav>li>.sub-menu>li{height:0}}@media (max-width:56.25em){#topbar-menu-btn{display:block}#gnav{position:static}.gnav{background-color:#fff;display:none;position:absolute}.gnav>li{display:inline-block;float:none;padding-left:10%;width:49%}.gnav>li>a{padding:23px 0 23px 0}.gnav>li>.sub-menu{display:none;opacity:1;position:static;-webkit-transition:none;transition:none;visibility:visible}.gnav>li>.sub-menu>li{height:auto}}@media (max-width:43.75em){.gnav>li{width:100%}}</style><link rel='stylesheet' id='yarppRelatedCss-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/yet-another-related-posts-plugin/style/related.css?ver=5.30.11' media='all'/><script>document.addEventListener('touchstart',onTouchStart,{passive:true});</script> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-318728-12"></script> <script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js',new Date());gtag('config','UA-318728-12');</script> <script async type="text/javascript">(function(c,l,a,r,i,t,y){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);})(window,document,"clarity","script","fk3nlzrq2j");</script> <title>Googleの脅威!? 若者はレストランを探すときに検索もマップも使わない、ビジュアルなTikTokとInstagramで見つける

特に若い世代の間では、インターネットで探しものをするときに Google 検索や Google マップではなく Instagram や TikTok を利用する傾向が強まっているようだ。こうした…

海外SEO情報ブログ

SNS内での検索上位表示も重要になってきます。

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1-2. データサイエンティストがデータを比較するときの4つの視点とは？ 比較対象を適切に設定する考え方

データサイエンティストがデータを比較するときの4つの視点とは？ 比較対象を適切に設定する考え方：MarkeZine（マーケジン）

　マーケターなら誰しも、データを読む力やデータから法則を見つけ予測する力といったデータリテラシーを身につけておかなければなりません。では、具体的にどのようにデ…

MarkeZine

比較対象の設定は大切。

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1-3. YouTubeで「視聴を後悔した動画」のほとんどがYouTubeによるおすすめ動画であったことが判明

YouTubeで「視聴を後悔した動画」のほとんどがYouTubeによるおすすめ動画であったことが判明 – GIGAZINE

YouTubeでムービーを視聴していると、視聴中のムービーや過去の視聴履歴から導き出されたおすすめが表示されます。このYouTubeのおすすめ表示機能について、「『視聴を後…

GIGAZINE

おすすめ表示も大事ですが検索結果で見たほうが満足度が高いですね。

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1-4. 「デジタルマーケティング」は一部の人たちによって担当されるけれども、「マーケティング」は全社員が理解しておくべきものだと思ったときに困るのが”教育”〜コラム

「デジタルマーケティング」は一部の人たちによって担当されるけれども、「マーケティング」は全社員が理解しておくべきものだと思ったときに困るのが”教育”〜コラム｜高広伯彦（Ph.D. of Management Science）

　大手企業の大きな改革、しかもマーケティング寄りの改革に関わると、マーケティングに関する教育の壁にぶつかる。 　今、いわゆるオンラインでのマーケティング領域で…

note（ノート）

細かい施策は把握してなくても全体像は分かっていると良いですよね。

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SNS関連注目ニュース/記事

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2-1.Shopify、YouTubeと提携　クリエイターや売り手の販路拡大を目指す

https://markezine.jp/article/detail/39500動画内の商品を売るのに便利そう。

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2-2. Instagramに「お店とチャットしながら買い物する機能」が追加される

Instagramに「お店とチャットしながら買い物する機能」が追加される – GIGAZINE

画像共有SNSのInstagramには、投稿された画像に含まれる製品をタップすることで購入ページにアクセス可能な「Instagramショッピング」と呼ばれる機能が存在しています。新…

GIGAZINE

便利ですが対応する人的管理が大変そうと思ってしまいました。

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SEO関連注目ニュース/記事

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3-1. 満足度の高いSEOツール　「コンテンツ採点機能が便利」で人気の1位は？【2022年7月版】

満足度の高いSEOツール　「コンテンツ採点機能が便利」で人気の1位は？【2022年7月版】 – ITmedia NEWS

ユーザー満足度の高いSEOツールはどれ？　IT製品レビューサイト「ITreview」に寄せられたレビューを基に、ランキング形式でまとめた。

ITmedia NEWS

小規模企業だと厳しいお値段ですね。

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セキュリティ関連注目ニュース/記事

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4-1. WordPressプラグインに制御権乗っ取りの脆弱性　直ちにアンインストールを

WordPressプラグインに制御権乗っ取りの脆弱性　直ちにアンインストールを – ITmedia エンタープライズ

WordPressのページビルダープラグイン「Modern WPBakery」に脆弱性が見つかった。これを悪用されると、Webサイトの制御権が乗っ取られる可能性があるため迅速なアンインス…

ITmedia エンタープライズ

サポート終了したプラグインは代替のものに変更しましょう。

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4-2. IPA、「情報セキュリティ白書2022」を公開 – ランサムウェアやEmotet解説

IPA、「情報セキュリティ白書2022」を公開 – ランサムウェアやEmotet解説 | TECH+（テックプラス）

情報処理推進機構(IPA)は7月15日、「情報セキュリティ白書2022」を公開した。Emotetや内部不正防止対策の動向、クラウドの情報セキュリティなど近年の象徴的なトピックを…

TECH+（テックプラス）

PDF版は無料なので一読しておきましょう。

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ツール関連注目ニュース/記事

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5-1. Slack有料プラン値上げ、月額960円から1050円に　無料版は「90日間のメッセージを保存」に仕様変更

Slack有料プラン値上げ、月額960円から1050円に　無料版は「90日間のメッセージを保存」に仕様変更 – ITmedia NEWS

企業向けコラボレーションツール「Slack」の有料プラン「プロプラン」が値上げされる。9月1日以降、1ユーザー当たり月額960円が1050円になる。

ITmedia NEWS

ストックしたい情報は別のツールを使うなど対応が必要。

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5-2. キャッチコピーや商品説明文を自動生成、超高精度言語AI「GPT-3」を使ったコピーライター「Catchy」が登場

キャッチコピーや商品説明文を自動生成、超高精度言語AI「GPT-3」を使ったコピーライター「Catchy」が登場 – BRIDGE（ブリッジ）

昨年12月、Google スライドや PowerPoint から Web サイトを構築できるサービス「Slid

BRIDGE（ブリッジ） – スタートアップをつなぐブログメディア

自力で行き詰まったときに良いかも。

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5-3. Photoshopウェブ版がカナダで無料提供のテスト開始。Adobeがフリーミアムに進出した2つの要因

Photoshopウェブ版がカナダで無料提供のテスト開始。Adobeがフリーミアムに進出した2つの要因 | CINRA

フリーミアムにして口コミの効果を最大化させたほうが、実は投資対効果が高くなる可能性があります

http://www.cinra.net

ウェブ版のツールが増えると必要なPCのスペックも変わりますよね。