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ウェブマーケティング関連ニュース/記事

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1-1. ウェブサイトの改善をプロに依頼したら予想以上の時間とコストがかかって後悔した話

ウェブサイトの改善をプロに依頼したら予想以上の時間とコストがかかって後悔した話 – GIGAZINE

「ウェブサイトの設計変更をプロのデザイナーに依頼したら、当初は順調だったプロジェクトの進捗が次第に遅れがちになり、予想を大幅に超過する期間とコストがかかってし…

GIGAZINE

発注する会社の規模感なども重要かもしれません。

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1-2. アマゾンの新しい返品方法　お金を返し、商品は回収しない──なぜ？

アマゾンの新しい返品方法　お金を返し、商品は回収しない──なぜ？：石角友愛とめぐる、米国リテール最前線（1/3 ページ） – ITmedia ビジネスオンライン

米国は、日本に比べて返品OKの小売店が多い。米アマゾンなどの大手小売りでは、返金するのに商品は回収しない「Keep it」という新しい返品方法が進められている。なぜ、こ…

ITmedia ビジネスオンライン

返品の手数料が原価を上回るなら回収しないのも一つの手ですね。

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1-3. Google、ChromeでのサードパーティーCookie廃止開始を2024年まで延期

Google、ChromeでのサードパーティーCookie廃止開始を2024年まで延期 – ITmedia NEWS

Googleは、ChromeブラウザでのサードパーティーCookieサポートの完全廃止開始期日を2024年後半に延期した。サードパーティーCookieに代わる「プライバシーサンドボックス…

ITmedia NEWS

延期はされたもののサードパーティーCookieは廃止の方向。

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1-4. GA4でランディングページのレポートを作成する方法

GA4でランディングページのレポートを作成する方法｜Webマーケティング・SEO相談はデジ研

2023年にGA4に完全移行する予定となっておりますが、まだまだGA4とユニバーサルアナリティクスの違いに混乱している方も多いのではないでしょうか。そんな方のために、本…

デジタルマーケティング研究所

UAで閲覧できたものをGA4で見るための解説記事が増えそうですね。

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1-5. リスティング広告のA/Bテスト、有意差はどう判定すればいい？ 統計学は必要？

リスティング広告のA/Bテスト、有意差はどう判定すればいい？ 統計学は必要？ | Web担お悩み相談室 | Web担当者Forum

【Web担】読者からのお悩みは「リスティング広告のA/Bテストのやり方」について。記事の後半では、広告テキストの分析方法も紹介！【Web担お悩み相談室】

Web担当者Forum

必要なデータを見るためにGAやデータポータルと連携することも必要。

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1-6. お金を払わないとGoogleマップに★1つのレビューを投稿すると脅す詐欺行為への対処をGoogleが指示

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:where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link rel='stylesheet' id='contact-form-7-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=6.1.4' media='all'/><link rel='stylesheet' id='godios-child-style-css' href='https://www.suzukikenichi.com/blog/wp-content/themes/godios-child/style.css?ver=1.0.3' media='all'/><link rel='stylesheet' id='taxopress-frontend-css-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/simple-tags/assets/frontend/css/frontend.css?ver=3.42.0' media='all'/><style type="text/css">a.st_tag,a.internal_tag,.st_tag,.internal_tag{text-decoration:underline!important}</style><style type="text/css" id="custom-background-css">body.custom-background{background-color:#fff}</style><style id="godios-custom-inline-style">@media (max-width:80em){#topbar-menu-btn{display:none}#gnav{position:absolute}.gnav{background-color:transparent;display:inline;position:static}.gnav>li{display:inline;float:left;padding-left:0;width:auto}.gnav>li>a{padding:30.5px 50px 30.5px 0}.gnav>li>.sub-menu{display:inline;opacity:0;position:absolute;transition:.5s ease;visibility:hidden}.gnav>li>.sub-menu>li{height:0}}@media (max-width:56.25em){#topbar-menu-btn{display:block}#gnav{position:static}.gnav{background-color:#fff;display:none;position:absolute}.gnav>li{display:inline-block;float:none;padding-left:10%;width:49%}.gnav>li>a{padding:23px 0 23px 0}.gnav>li>.sub-menu{display:none;opacity:1;position:static;-webkit-transition:none;transition:none;visibility:visible}.gnav>li>.sub-menu>li{height:auto}}@media (max-width:43.75em){.gnav>li{width:100%}}</style><link rel='stylesheet' id='yarppRelatedCss-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/yet-another-related-posts-plugin/style/related.css?ver=5.30.11' media='all'/><script>document.addEventListener('touchstart',onTouchStart,{passive:true});</script> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-318728-12"></script> <script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js',new Date());gtag('config','UA-318728-12');</script> <script async type="text/javascript">(function(c,l,a,r,i,t,y){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);})(window,document,"clarity","script","fk3nlzrq2j");</script> <title>お金を払わないとGoogleマップに★1つのレビューを投稿すると脅す詐欺行為への対処をGoogleが指示

お金を払わないと ★1 つの低評価を付けると脅す詐欺行為が小規模のレストランを相手に発生している。この事件に関して、Google ビジネスプロフィール ヘルプコミュニティ…

海外SEO情報ブログ

口コミを悪用した詐欺はGoogleに通報しましょう。

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SNS関連注目ニュース/記事

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2-1.ティックトック「中国へ情報流出」不信で集中砲火

https://www.sankei.com/article/20220725-6FHDI4QFHRJERNGF5PYGJKVEGA/こういうニュースがあるとTikTokだけに集中するのはリスクがあるように思います。

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2-2. Instagram、スマホの前後カメラを同時に使う新機能「デュアル」

Instagram、スマホの前後カメラを同時に使う新機能「デュアル」 – Impress Watch

Instagramは、リミックス機能のアップデートなど、リール動画を作成・編集可能な複数のクリエイティブツールを導入した。また、昨年11月からテストしていた、15分以下の動…

Impress Watch

中継のような動画には良さそうですね。

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2-3. キャンペーンの実施についてのガイドライン

https://help.twitter.com/ja/rules-and-policies/twitter-contest-rules

Twitterでキャンペーンを行う際には確認しておきましょう。

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SEO関連注目ニュース/記事

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3-1. 503が404としてGoogle検索で扱われるのはどんなとき？

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(max-width:80em){#topbar-menu-btn{display:none}#gnav{position:absolute}.gnav{background-color:transparent;display:inline;position:static}.gnav>li{display:inline;float:left;padding-left:0;width:auto}.gnav>li>a{padding:30.5px 50px 30.5px 0}.gnav>li>.sub-menu{display:inline;opacity:0;position:absolute;transition:.5s ease;visibility:hidden}.gnav>li>.sub-menu>li{height:0}}@media (max-width:56.25em){#topbar-menu-btn{display:block}#gnav{position:static}.gnav{background-color:#fff;display:none;position:absolute}.gnav>li{display:inline-block;float:none;padding-left:10%;width:49%}.gnav>li>a{padding:23px 0 23px 0}.gnav>li>.sub-menu{display:none;opacity:1;position:static;-webkit-transition:none;transition:none;visibility:visible}.gnav>li>.sub-menu>li{height:auto}}@media (max-width:43.75em){.gnav>li{width:100%}}</style><link rel='stylesheet' id='yarppRelatedCss-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/yet-another-related-posts-plugin/style/related.css?ver=5.30.11' media='all'/><script>document.addEventListener('touchstart',onTouchStart,{passive:true});</script> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-318728-12"></script> <script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js',new Date());gtag('config','UA-318728-12');</script> <script async type="text/javascript">(function(c,l,a,r,i,t,y){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);})(window,document,"clarity","script","fk3nlzrq2j");</script> <title>503が404としてGoogle検索で扱われるのはどんなとき？

Google 検索では、503 の HTTP ステータスコードが 404 のステータスコードとして扱われる場合がある。

海外SEO情報ブログ

503エラーを長期間放置しないようにしましょう。

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セキュリティ関連注目ニュース/記事

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4-1. あやふやだった「2段階認証」と「2要素認証」の違いを調べてみた

あやふやだった「2段階認証」と「2要素認証」の違いを調べてみた：半径300メートルのIT – ITmedia エンタープライズ

「2段階認証」と「2要素認証」という言葉はしばしば混同して使われるようですが、厳密にはこれらは違う意味です。では何が違うのでしょうか。セキュリティ認識を周囲とそ…

ITmedia エンタープライズ

言葉の違いの分からない方は一読を。

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4-2. セキュリティチェックで重視する項目は「セキュリティ認証の取得の有無」

hhttps://news.mynavi.jp/techplus/article/20220726-2408839/

運用面まで含めた認証なら有用だと思います。

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