ウェブマーケティング関連ニュース/記事

1-1. 移行まで1年をきった「Google アナリティクス 4」 GAとの違いや最新アップデート情報を徹底ガイド

移行まで1年をきった「Google アナリティクス 4」 GAとの違いや最新アップデート情報を徹底ガイド | 【レポート】Web担当者Forumミーティング 2022 春 | Web担当者Forum

【Web担】Googleアナリティクスの計測停止まで1年をきった。GA4に移行するにあたり、計測思考はどう変わり、何ができて何ができなくなるのか。移行に向けて必要な最新情報…

Web担当者Forum

GA4の特徴がまとまっています。

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1-2. 上場企業のGA4導入状況調査レポート

上場企業のGA4導入状況調査レポート

Looker Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.

Looker Studio

6月から7月でかなり導入率が上がりました。

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1-3. 5分でわかる「2022年版中小企業白書」、重要テーマはコロナ倒産・脱炭素・デジタル化

5分でわかる「2022年版中小企業白書」、重要テーマはコロナ倒産・脱炭素・デジタル化 連載：第4次産業革命のビジネス実務論｜ビジネス+IT
http://www.sbbit.jp

デジタル化の効果などは参考になります。

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1-4. オウンドメディアは本当に意味がないのか？成果が上がらない原因と成功へのポイントを探る

https://www.seohacks.net/blog/15120/

目的を定めて効果検証するのが必要なんでしょうね。

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1-5. メルマガ購読は1分以内／4割が消費行動のきっかけに【ユミルリンク・ライトアップ共同調査】

メルマガ購読は1分以内／4割が消費行動のきっかけに【ユミルリンク・ライトアップ共同調査】：MarkeZine（マーケジン）

ユミルリンクとライトアップは、企業のメールマガジン登録ユーザーに対する閲覧状況の共同調査を実施した。以下、一部調査結果を紹介する。 多くのユーザーが閲覧にかける…

MarkeZine

1分以内。気をつけたいと思います。

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1-6. GA4が変えるユーザー軸の分析におけるデータ収集のベストプラクティス

GA4が変えるユーザー軸の分析におけるデータ収集のベストプラクティス：CMOのためのデジタルトレンド解説 – ITmedia マーケティング

セッション単位の分析を基本としてきた「Googleアナリティクス」が、最新バージョンである「GA4」においては分析単位をユーザーに移している。これが意味することとは何か…

ITmedia マーケティング

Googleの機械学習に任せた解析もGA4の一つの魅力です。

SNS関連注目ニュース/記事

2-1.Twitterを活用するプロフェッショナルのための新機能：「ロケーションスポットライト」

https://blog.twitter.com/ja_jp/topics/marketing/2022/location-spotlight店舗をお持ちの方は利用したほうが良い機能。

SEO関連注目ニュース/記事

3-1. 「SEO事業者の9割くらいは“良い会社”とは言えないので…」日本のネット検索の5％を担う第一人者はいかに生まれ、何を目指すのか

「SEO事業者の9割くらいは“良い会社”とは言えないので…」日本のネット検索の5％を担う第一人者はいかに生まれ、何を目指すのか | 文春オンライン

我々は、辻正浩さんの仕事を通じてネットを見ている。 ……というとかなり誇張気味だし、ご自身も「違う」と苦笑されるだろう。だが、辻さんの顧客である大手サイトの数々…

文春オンライン

SEO業者の問題、検索自体の問題など、SEOを外部委託する前に知っておきたい話です。

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3-2. グーグル検索SEOに強いCMSはどれか？

グーグル検索SEOに強いCMSはどれか？ | Web担当者Forum

【Web担】（2ページ目）「グーグルは最初の15MBしかインデックスしない」という情報が、多くの不安や疑問を呼んだ。この仕様に関する詳細をグーグルが公開しているので、…

Web担当者Forum

CMSの種類で順位に変動がでるような検索エンジンはダメだと思います。

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3-3. Google、検索品質評価ガイドラインを改定【2022年7月28日版】ほとんどのトピックはYMYLではない!?

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(max-width:80em){#topbar-menu-btn{display:none}#gnav{position:absolute}.gnav{background-color:transparent;display:inline;position:static}.gnav>li{display:inline;float:left;padding-left:0;width:auto}.gnav>li>a{padding:30.5px 50px 30.5px 0}.gnav>li>.sub-menu{display:inline;opacity:0;position:absolute;transition:.5s ease;visibility:hidden}.gnav>li>.sub-menu>li{height:0}}@media (max-width:56.25em){#topbar-menu-btn{display:block}#gnav{position:static}.gnav{background-color:#fff;display:none;position:absolute}.gnav>li{display:inline-block;float:none;padding-left:10%;width:49%}.gnav>li>a{padding:23px 0 23px 0}.gnav>li>.sub-menu{display:none;opacity:1;position:static;-webkit-transition:none;transition:none;visibility:visible}.gnav>li>.sub-menu>li{height:auto}}@media (max-width:43.75em){.gnav>li{width:100%}}</style><link rel='stylesheet' id='yarppRelatedCss-css' href='https://www.suzukikenichi.com/blog/wp-content/plugins/yet-another-related-posts-plugin/style/related.css?ver=5.30.11' media='all'/><script>document.addEventListener('touchstart',onTouchStart,{passive:true});</script> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-318728-12"></script> <script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js',new Date());gtag('config','UA-318728-12');</script> <script async type="text/javascript">(function(c,l,a,r,i,t,y){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);})(window,document,"clarity","script","fk3nlzrq2j");</script> <title>Google、検索品質評価ガイドラインを改定【2022年7月28日版】ほとんどのトピックはYMYLではない!?

Google は検索検索品質ガイドラインを改定した。

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お金や健康以外のジャンルでも権威性や信頼性はあったほうが良いですね。

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